Strategy, technology, and AI —
built by people who've done it
We don't theorise about AI search visibility. We've spent years studying how AI systems decide what to cite — and building the tools and strategies that put our clients in those answers.
"We work with clients who are ready to invest in getting it right — not just getting it done. We believe in substance over hype, execution over promises, and building real value that lasts."
The people who built this
SiteOptimization.ai was founded by Parham Shariat and Mohammad Salamati — a strategic operator and an AI technologist who saw the same shift at the same time and built the tool the market was missing.
Parham Shariat
With 20+ years of experience across three continents, Parham has built and scaled businesses in healthcare, technology, real estate, consumer goods, and private equity.
He's negotiated international franchise rights, structured investment vehicles, and launched brands from concept to global presence.
His superpower: seeing the strategic pathway others miss and turning vision into executable reality.
Mohammad Salamati
Mohammad leads our technology division with deep expertise in AI, machine learning, computer vision, and full-stack development.
He's built commercial drones, healthcare diagnostic systems, social media analytics platforms, and managed teams of developers across multiple projects.
His approach: elegant technical solutions that solve real problems without unnecessary complexity.
Founding team members who've been here from day one
Each member of this team has been with ReTHINK CNERGY since founding — bringing deep technical expertise, infectious energy, and a shared commitment to building things that actually work.
Meysam M.
Meysam has been an integral part of our team since day one, evolving from founding developer to invaluable family member who brings both technical excellence and infectious energy to everything he touches.
His versatility across multiple programming languages allows him to tackle any technical challenge — from complex backend systems to elegant frontend experiences. What truly sets Meysam apart isn't just his coding prowess; it's his energetic, collaborative spirit that makes even the most demanding projects enjoyable.
Ehsan V.
Ehsan has been instrumental in shaping ReTHINK CNERGY's AI-first approach since the company's inception, combining deep expertise in artificial intelligence with comprehensive full-stack development skills.
As our AI Specialist, Ehsan stays at the cutting edge of how systems like ChatGPT, Perplexity, and Google AI actually work — reverse-engineering their citation patterns, testing optimisation strategies, and translating complex AI behaviours into actionable client strategies. He brings the curiosity and problem-solving mindset that turns emerging AI challenges into competitive advantages.
Derek C.
Derek is a multidisciplinary graphic designer and UI/UX specialist with a strong focus on creating intuitive, visually compelling digital experiences. She brings together aesthetics, usability, and strategic thinking to design interfaces that not only look refined but also guide users seamlessly through complex platforms.
At ReTHINK CNERGY, Derek plays a key role in shaping the visual identity and user experience of our products — designing user interfaces, product layouts, and brand visuals that translate advanced technology into clear, accessible, and engaging experiences.
The AI layer that powers scale and speed
Beyond the human team, ReTHINK CNERGY operates a suite of specialised AI agents — each responsible for a distinct function across finance, operations, content, and creative.
Steve Cnergy
Financial analysis, forecasting, and reporting across all company operations.
Sam Cnergy
Operations coordination, process management, and cross-team execution oversight.
Layla Cnergy
Content strategy and production — articles, copy, and brand storytelling.
Sabrina Cnergy
Content creation across platforms — social, editorial, and campaign assets.
Jenni Cnergy
Scheduling, communications, and executive-level administrative support.
Brook Cnergy
Specialised health and fitness content creation for relevant client verticals.
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